The Day the World Stops Shopping

Author: J.B. MacKinnon
Published: 2021
Description:

The economy says we must always consume even the slightest drop in spending leads to widespread unemployment, bankruptcy, and home foreclosure.

The planet says we consume too much: in America, we burn the earth’s resources at a rate five times faster than it can regenerate. And despite efforts to “green” our consumption—by recycling, increasing energy efficiency, or using solar power—we have yet to see a decline in global carbon emissions.

Addressing this paradox head-on, acclaimed journalist J. B. MacKinnon asks, What would really happen if we simply stopped shopping? Is there a way to reduce our consumption to earth-saving levels without triggering economic collapse? At first this question took him around the world, seeking answers from America’s big-box stores to the hunter-gatherer cultures of Namibia to communities in Ecuador that consume at an exactly sustainable rate. Then the thought experiment came shockingly the coronavirus brought shopping to a halt, and MacKinnon’s ideas were tested in real time.

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